/* sales.css — long-form marketing page styles. Layered on top of style.css.
   Modeled on Persuasion Lab AI's landing page architecture: hero → problem →
   solution → arsenal → audience → creator → comparison → included → offer →
   guarantee → roadmap → final close. */

body.sales {
  background: var(--bg);
}

.sales-container {
  max-width: 1080px;
  margin: 0 auto;
  padding: 0 24px;
}

.sales-section {
  padding: 80px 0;
  position: relative;
}
.sales-section.section-alt {
  background: linear-gradient(180deg, transparent, rgba(200, 29, 37, 0.03), transparent);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.section-label {
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  color: var(--accent);
  margin: 0 0 12px;
}

.sales-section h2 {
  font-size: clamp(28px, 4vw, 40px);
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin: 0 0 24px;
  max-width: 820px;
}
.sales-section h3 {
  font-size: 19px;
  letter-spacing: -0.01em;
  margin: 0 0 8px;
}

.sales-section .lede {
  font-size: 17px;
  line-height: 1.55;
  color: var(--text-muted);
  max-width: 720px;
  margin: 0 0 36px;
}

.grad {
  background: linear-gradient(135deg, var(--accent), var(--accent-2));
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

/* ---------- HERO ---------- */
.sales-hero {
  padding: 96px 0 80px;
  position: relative;
  overflow: hidden;
}
.sales-hero::before {
  content: "";
  position: absolute;
  top: -200px;
  left: 50%;
  transform: translateX(-50%);
  width: 900px;
  height: 600px;
  background: radial-gradient(ellipse at center, rgba(200, 29, 37, 0.18) 0%, transparent 65%);
  pointer-events: none;
}
.sales-hero .sales-container {
  position: relative;
  text-align: center;
}
.hero-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 6px 14px;
  border-radius: 999px;
  background: rgba(200, 29, 37, 0.10);
  border: 1px solid rgba(200, 29, 37, 0.3);
  color: var(--text);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.02em;
  margin-bottom: 24px;
}
.hero-badge .dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--accent);
  box-shadow: 0 0 8px rgba(200, 29, 37, 0.6);
}
.sales-hero h1 {
  font-size: clamp(38px, 6vw, 64px);
  letter-spacing: -0.03em;
  line-height: 1.05;
  margin: 0 auto 20px;
  max-width: 880px;
}
.sales-hero .sub {
  font-size: 19px;
  color: var(--text-muted);
  max-width: 720px;
  margin: 0 auto 32px;
  line-height: 1.55;
}
.sales-hero .cta-row {
  justify-content: center;
}
.btn-large {
  padding: 16px 28px;
  font-size: 16px;
}
.hero-foot {
  font-size: 13px;
  color: var(--text-dim);
  margin: 24px 0 0;
}

/* ---------- TWO-COL ---------- */
.two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 40px;
  align-items: start;
}
@media (max-width: 768px) {
  .two-col { grid-template-columns: 1fr; gap: 28px; }
}

/* ---------- PROBLEM SECTION ---------- */
.pain-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 14px;
}
.pain-list li {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 10px;
  padding: 16px 18px;
  font-size: 15px;
  line-height: 1.55;
  color: var(--text);
  display: flex;
  gap: 12px;
}
.pain-icon {
  color: var(--accent);
  font-weight: 800;
  flex-shrink: 0;
  font-size: 16px;
  margin-top: 2px;
}

.callout {
  background: linear-gradient(135deg, rgba(200, 29, 37, 0.08), rgba(245, 158, 11, 0.04));
  border: 1px solid rgba(200, 29, 37, 0.25);
  border-radius: 14px;
  padding: 28px;
}
.callout-quote {
  font-size: 19px;
  line-height: 1.45;
  letter-spacing: -0.01em;
  font-style: italic;
  color: var(--text);
  margin: 0 0 18px;
}
.callout-bridge {
  font-size: 15px;
  line-height: 1.6;
  color: var(--text-muted);
  margin: 0;
}

/* ---------- STEP GRID (Solution) ---------- */
.step-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
@media (max-width: 820px) { .step-grid { grid-template-columns: 1fr; } }
.step {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 24px 22px;
}
.step-num {
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.14em;
  color: var(--accent);
  margin-bottom: 10px;
}
.step p {
  margin: 0;
  color: var(--text-muted);
  font-size: 14px;
  line-height: 1.55;
}

/* ---------- LAB / ARSENAL GRID ---------- */
/* 6 dimensional cards in a clean 3×2 grid. Persuasion (the moat) lives
   below the grid as a full-width feature card, not as a 7th lonely cell. */
.lab-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-top: 8px;
}
@media (max-width: 900px) { .lab-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .lab-grid { grid-template-columns: 1fr; } }
.lab-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 22px 22px 20px;
  position: relative;
  transition: border-color 0.15s, transform 0.1s;
}
.lab-card:hover {
  transform: translateY(-2px);
  border-color: rgba(200, 29, 37, 0.4);
}
.lab-card.lab-featured {
  background: linear-gradient(135deg, rgba(200, 29, 37, 0.08), rgba(245, 158, 11, 0.04));
  border-color: rgba(200, 29, 37, 0.45);
}
.lab-mark {
  width: 38px;
  height: 38px;
  border-radius: 10px;
  background: linear-gradient(135deg, var(--accent), var(--accent-2));
  display: flex;
  align-items: center;
  justify-content: center;
  color: #fff;
  font-weight: 800;
  font-size: 16px;
  letter-spacing: -0.02em;
  margin-bottom: 14px;
}
.lab-pill {
  position: absolute;
  top: 22px;
  right: 22px;
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 3px 9px;
  border-radius: 999px;
  background: var(--accent);
  color: #fff;
}
.lab-desc {
  font-size: 14px;
  line-height: 1.55;
  color: var(--text-muted);
  margin: 0 0 14px;
}
.lab-tools {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 8px;
}
.lab-tools li {
  font-size: 13px;
  line-height: 1.5;
  color: var(--text);
  padding-left: 16px;
  position: relative;
}
.lab-tools li::before {
  content: "→";
  position: absolute;
  left: 0;
  color: var(--accent);
  font-weight: 800;
}
.lab-tools strong {
  color: var(--text);
  font-weight: 700;
}
.arsenal-foot {
  margin: 32px 0 0;
  padding: 18px 22px;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 12px;
  color: var(--text);
  font-size: 14px;
  line-height: 1.55;
  text-align: center;
}
.arsenal-foot strong { color: var(--accent); }

/* ---------- PERSUASION FEATURE BANNER ---------- */
/* Full-width feature card for the moat — sits below the 3×2 lab grid. */
.persuasion-feature {
  display: grid;
  grid-template-columns: 360px 1fr;
  gap: 32px;
  align-items: center;
  margin-top: 28px;
  padding: 32px 36px;
  background: linear-gradient(135deg, rgba(200, 29, 37, 0.12), rgba(245, 158, 11, 0.05));
  border: 1px solid rgba(200, 29, 37, 0.45);
  border-radius: 16px;
  position: relative;
}
.persuasion-feature .lab-pill {
  position: static;
  display: inline-block;
  margin-bottom: 14px;
}
.persuasion-feature h3 {
  font-size: 28px;
  letter-spacing: -0.02em;
  margin: 0 0 10px;
}
.pf-mark {
  width: 48px;
  height: 48px;
  font-size: 22px;
  border-radius: 12px;
  margin-bottom: 14px;
}
.pf-desc {
  font-size: 15px;
  line-height: 1.6;
  color: var(--text);
  margin: 0;
}
.pf-right .lab-tools li { font-size: 14px; }
.pf-right .lab-tools li + li { margin-top: 4px; }
@media (max-width: 760px) {
  .persuasion-feature { grid-template-columns: 1fr; padding: 24px; gap: 18px; }
}

/* ---------- AUDIENCE GRID ---------- */
/* 6 cards laid out as a clean 3×2 grid (no orphan trailing cells). */
.audience-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}
@media (max-width: 820px) { .audience-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 480px) { .audience-grid { grid-template-columns: 1fr; } }
.audience-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 20px;
}
.audience-card .aud-icon {
  display: inline-block;
  font-size: 22px;
  margin-bottom: 10px;
}
.audience-card strong {
  display: block;
  font-size: 15px;
  letter-spacing: -0.01em;
  margin-bottom: 4px;
}
.audience-card p {
  margin: 0;
  font-size: 13px;
  line-height: 1.5;
  color: var(--text-muted);
}

/* ---------- MEET PAUL ---------- */
.meet-grid {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 40px;
  align-items: start;
}
@media (max-width: 820px) {
  .meet-grid { grid-template-columns: 1fr; gap: 24px; }
}
.meet-bio {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 24px;
  text-align: center;
}
/* Avatar — img on top of a gradient circle. If /paul-headshot.jpg loads,
   it covers the gradient. If it 404s, we hide the broken-image icon and
   the "PM" fallback text shows through. */
.meet-avatar-wrap {
  position: relative;
  width: 110px;
  height: 110px;
  margin: 0 auto 16px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--accent), var(--accent-2));
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
  box-shadow: 0 6px 24px rgba(200, 29, 37, 0.25);
}
.meet-avatar-img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  border-radius: 50%;
  z-index: 1; /* sits above the fallback so a successful load hides PM */
}
.meet-avatar-img:not([src]),
.meet-avatar-img[src=""] { display: none; }
.meet-avatar-fallback {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #fff;
  font-weight: 800;
  font-size: 36px;
  letter-spacing: -0.03em;
  z-index: 0; /* behind the img so it only shows when img fails to load */
}
.meet-name {
  font-size: 18px;
  font-weight: 700;
  letter-spacing: -0.01em;
  margin: 0 0 4px;
}
.meet-title {
  font-size: 13px;
  color: var(--text-muted);
  margin: 0 0 18px;
}
.meet-stats {
  display: grid;
  gap: 14px;
  text-align: left;
  border-top: 1px solid var(--border);
  padding-top: 16px;
}
.meet-stats > div { display: flex; flex-direction: column; }
.meet-stats strong {
  font-size: 22px;
  font-weight: 800;
  letter-spacing: -0.02em;
  color: var(--accent);
}
.meet-stats span { font-size: 12px; color: var(--text-muted); margin-top: 2px; }

.meet-story p {
  font-size: 16px;
  line-height: 1.65;
  color: var(--text);
  margin: 0 0 16px;
}
.pull-quote {
  margin: 28px 0 0 !important;
  padding: 18px 22px;
  background: var(--surface);
  border-left: 3px solid var(--accent);
  border-radius: 8px;
  font-style: italic;
  color: var(--text-muted) !important;
  font-size: 16px;
}

/* ---------- TESTIMONIALS ---------- */
.testi-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-top: 8px;
}
@media (max-width: 900px) { .testi-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .testi-grid { grid-template-columns: 1fr; } }

.testi-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 24px 22px 20px;
  display: flex;
  flex-direction: column;
}
.testi-card.testi-featured {
  background: linear-gradient(135deg, rgba(200, 29, 37, 0.08), rgba(245, 158, 11, 0.04));
  border-color: rgba(200, 29, 37, 0.35);
}
.testi-quote {
  font-size: 14.5px;
  line-height: 1.6;
  color: var(--text);
  margin: 0 0 18px;
  flex-grow: 1;
  font-style: italic;
}
.testi-quote::before {
  content: "\201C";
  font-size: 36px;
  font-weight: 800;
  color: var(--accent);
  line-height: 0;
  vertical-align: -8px;
  margin-right: 4px;
  font-style: normal;
}
.testi-author {
  display: flex;
  align-items: center;
  gap: 12px;
  padding-top: 14px;
  border-top: 1px solid var(--border);
}
.testi-initials {
  width: 38px;
  height: 38px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--accent), var(--accent-2));
  display: flex;
  align-items: center;
  justify-content: center;
  color: #fff;
  font-weight: 800;
  font-size: 13px;
  letter-spacing: -0.02em;
  flex-shrink: 0;
}
.testi-name {
  font-size: 14px;
  font-weight: 700;
  letter-spacing: -0.01em;
  color: var(--text);
  line-height: 1.2;
}
.testi-role {
  font-size: 12px;
  color: var(--text-muted);
  margin-top: 2px;
  line-height: 1.3;
}

/* ---------- COMPARISON ---------- */
.compare-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}
@media (max-width: 768px) { .compare-grid { grid-template-columns: 1fr; } }
.compare-col {
  border-radius: 14px;
  padding: 24px 24px 20px;
  border: 1px solid var(--border);
}
.compare-them {
  background: var(--surface);
  opacity: 0.85;
}
.compare-us {
  background: linear-gradient(135deg, rgba(200, 29, 37, 0.10), rgba(245, 158, 11, 0.05));
  border-color: rgba(200, 29, 37, 0.45);
}
.compare-col h4 {
  font-size: 14px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  font-weight: 700;
  margin: 0 0 16px;
  color: var(--text-muted);
}
.compare-us h4 { color: var(--accent); }
.compare-col ul {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 12px;
}
.compare-col li {
  padding-left: 22px;
  position: relative;
  font-size: 14px;
  line-height: 1.5;
  color: var(--text);
}
.compare-them li::before {
  content: "✕";
  position: absolute;
  left: 0;
  color: var(--text-dim);
}
.compare-us li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--accent);
  font-weight: 800;
}

/* ---------- WHAT'S INCLUDED ---------- */
.two-col-included { gap: 32px; }
.check-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 12px;
}
.check-list li {
  padding-left: 26px;
  position: relative;
  font-size: 15px;
  line-height: 1.5;
  color: var(--text);
}
.check-list li::before {
  content: "✓";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--accent);
  font-weight: 800;
  font-size: 16px;
}
.visual-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 28px;
  text-align: center;
}
.vc-num {
  font-size: 44px;
  font-weight: 800;
  letter-spacing: -0.03em;
  background: linear-gradient(135deg, var(--accent), var(--accent-2));
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  margin-bottom: 6px;
}
.vc-label {
  font-size: 13px;
  color: var(--text-muted);
  letter-spacing: 0.02em;
  margin: 0 0 18px;
}
.pill-row {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
  justify-content: center;
}
.pill {
  background: var(--surface-2);
  border: 1px solid var(--border);
  border-radius: 999px;
  padding: 5px 12px;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.02em;
  color: var(--text-muted);
}
.pill-accent {
  background: rgba(200, 29, 37, 0.15);
  border-color: rgba(200, 29, 37, 0.4);
  color: var(--accent);
}

/* ---------- OFFER ---------- */
.offer-card {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}
@media (max-width: 768px) { .offer-card { grid-template-columns: 1fr; } }
.offer-tier {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 28px 26px;
  position: relative;
  display: flex;
  flex-direction: column;
}
.offer-pro {
  background: linear-gradient(135deg, rgba(200, 29, 37, 0.10), rgba(245, 158, 11, 0.04));
  border-color: rgba(200, 29, 37, 0.45);
}
.tier-flag {
  position: absolute;
  top: -10px;
  right: 24px;
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: 999px;
  background: linear-gradient(135deg, var(--accent), var(--accent-2));
  color: #fff;
}
.tier-label {
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  color: var(--accent);
  margin: 0 0 8px;
}
.tier-price {
  font-size: 44px;
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 1;
}
.tier-price small {
  font-size: 14px;
  color: var(--text-muted);
  font-weight: 500;
  letter-spacing: 0;
  margin-left: 4px;
}
.tier-sub {
  font-size: 13px;
  color: var(--text-muted);
  margin: 4px 0 18px;
}
.offer-tier ul {
  list-style: none;
  margin: 0 0 24px;
  padding: 0;
  display: grid;
  gap: 10px;
  flex-grow: 1;
}
.offer-tier li {
  padding-left: 22px;
  position: relative;
  font-size: 14px;
  line-height: 1.5;
}
.offer-tier li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--accent);
  font-weight: 800;
}
.btn-block {
  display: block;
  width: 100%;
  text-align: center;
}
.tier-foot {
  font-size: 12px;
  color: var(--text-muted);
  text-align: center;
  margin: 12px 0 0;
}
.tier-foot a { color: var(--accent-2); text-decoration: underline; }

/* ---------- GUARANTEE ---------- */
.guarantee-card {
  display: grid;
  grid-template-columns: 110px 1fr;
  gap: 24px;
  align-items: center;
  background: linear-gradient(135deg, rgba(200, 29, 37, 0.10), rgba(245, 158, 11, 0.04));
  border: 1px solid rgba(200, 29, 37, 0.35);
  border-radius: 14px;
  padding: 28px;
}
@media (max-width: 600px) { .guarantee-card { grid-template-columns: 1fr; text-align: center; } }
.guarantee-num {
  font-size: 56px;
  font-weight: 800;
  letter-spacing: -0.04em;
  background: linear-gradient(135deg, var(--accent), var(--accent-2));
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  text-align: center;
  line-height: 1;
}
.guarantee-card h3 {
  margin: 0 0 8px;
  font-size: 22px;
  letter-spacing: -0.01em;
}
.guarantee-card p { margin: 0; font-size: 15px; line-height: 1.55; color: var(--text-muted); }

/* ---------- FUTURE / ROADMAP ---------- */
.future-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr));
  gap: 14px;
}
.future-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 20px;
}
.future-card strong {
  display: block;
  font-size: 15px;
  letter-spacing: -0.01em;
  margin-bottom: 6px;
}
.future-card p {
  margin: 0;
  font-size: 13px;
  line-height: 1.55;
  color: var(--text-muted);
}
.future-tag {
  display: inline-block;
  margin-left: 4px;
  padding: 1px 8px;
  border-radius: 999px;
  background: rgba(200, 29, 37, 0.15);
  border: 1px solid rgba(200, 29, 37, 0.3);
  color: var(--accent);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.future-foot {
  margin: 24px 0 0;
  text-align: center;
  font-size: 13px;
  color: var(--text-dim);
}

/* ---------- FINAL CLOSE ---------- */
.sales-close {
  text-align: center;
}
.sales-close h2 { margin: 0 auto 24px; }
.close-lede {
  font-size: 17px;
  line-height: 1.65;
  color: var(--text-muted);
  max-width: 720px;
  margin: 0 auto 32px;
}
.cta-row-center { justify-content: center; }
.close-foot {
  font-size: 13px;
  color: var(--text-dim);
  margin: 24px 0 0;
}

/* ---------- mobile tightening ---------- */
@media (max-width: 640px) {
  .sales-section { padding: 56px 0; }
  .sales-hero { padding: 64px 0 56px; }
  .sales-container { padding: 0 18px; }
  .btn-large { padding: 14px 22px; font-size: 15px; min-height: 50px; }
  .lab-card, .step, .audience-card, .future-card { padding: 18px 18px; }
  .callout, .meet-bio, .visual-card, .offer-tier, .guarantee-card { padding: 20px; }
  .meet-stats strong { font-size: 18px; }
}